The impact of multimedia

As a professional communicator, it is important to understand that writing for any media requires adaptability. Just as different topics require varied approaches in style, computer-based multimedia necessitates that a writer become knowledgeable about audio, video, text, graphics, and animation. In other words, you must expertly write for the medium you are using.



Every living, breathing human being has the potential to be creative. Each of us is a unique individual capable of creating--it comes with the human territory. We are, simply, quite a creative species.

All people can be creative but those who are recognized as being creative have an awareness that others do not. Creative people seem to be able to tune in more to their thought patterns and glean great ideas. People who do not use their creative potential do not know how to do this or are not even aware it is possible. Creative people can start thinking about something, and then forget it.
Meanwhile, their brains are still thinking about it. Later on, the person will start thinking about whatever it was again and their brain will say, “Excuse me, I have been thinking about this while you were off doing other things and I have a few ideas. Care to hear them?” Non-creative people do not know that their brains are working for them off-shift - they don’t know what they don’t know!